Exclusive: Container shipping titan Bronson Hsieh, former chairman of both Evergreen Shipping and Yang Ming Shipping (part 1)

In this episode of The Freight Buyers’ Club host Mike King gets a very rare and exclusive interview with one of the true titans of container shipping: Bronson Hsieh. Over a 45-year career, he has been chairman of not one, but two of the world’s biggest shipping lines – Evergreen and Yang Ming. In fact, he was vice president of Evergreen Group and chairman of Evergreen Shipping. And he was the Chairman and CEO of Taiwan-based Yang Ming Shipping.

And by common consent, he made an indelible imprint on both. He was front and centre as Evergreen opened the world’s first global east-west, two-way route. He also helped Yang Ming emerge from a difficult financial period, turning losses into profits. He has won accolades from California to Shanghai, including a lifetime achievement award from the Journal of Commerce.

Part 1 of this two-part interview covers the following:

Balance box shipping supply and demand (2.32)

A return to container shipping seasonality? (7.05)

How carriers will cur capacity (9.40)

How this downcycle compares historically (14.16)

Bronson’s career, Evergreen and his fascination with container shipping (15.40)

Saving Yang Ming (19.00)

Current challenges (24.42)